Wade Houchin Of 289 Sports Performance Overthrowing Status Quo

Ron Lyons (00:00:00):

What kind of music you listen to.

Wade Houchin (00:00:02):

I'm a nineties kid, so, um, if you find me in the gym working out by myself, it's probably an edited

version of some of the, the Snoops and Dres and Warren Gs. Um,

Ron Lyons (00:00:13):

You nineties guys, y'all are all the same.

Wade Houchin (00:00:14):

We were rap heads. I was from a small Nebraska town of 3,500 people. And you bet I was driving around

bumping my stereo system.

Ron Lyons (00:00:31):

Welcome to CelinaRadio.com I'm your host Ron Lyons, and this is the Voice of Celina, Texas. All right

guys, welcome to, uh, another episode of CelinaRadio.com. And yes, it has definitely been a minute or

two,

Ron Lyons (00:01:12):

And that's because there's this long and sorted tale about getting really sick. Uh, was it Covid? I don't

know. I'm not sure. It sure felt like Covid and then having an electrical issue that basically took out some

of my most important podcasting equipment. So then the adventure started trying to replace that

equipment. And of course, nothing that they're making now is compatible with what was in use a year

and a half ago when I started this podcast. So, you know, what the heck? But either way, we got it

figured out. We are back and we've got somebody amazing on the show today, and that is none other

than Wade Houchin. Now he runs 2 89 sports performance and he trained so many of the kids in the

Celina area, and he is becoming quite the staple within our community. He is just very, very active. He's

at all the football games. He's quarterback club. He's got, uh, a history of being a teacher himself, and

now he's applying all of his wizardry, and you'll know what I mean in just a minute by that to his sports

performance training. So guys, do me a favor, sit back, relax, and let's hop into the conversation with

Wade Houchin.

Ron Lyons (00:02:55):

Guys, I'm here right now with somebody that is very, very plugged into this community and offers

something that's very unique and I think you're gonna love hearing all about everything he's got going

on. He's recently gone through a rebrand of his business and I didn't know that. It's been very, very

interesting talking to him just a little bit about who he is, what he's doing, and where he's headed. And I

am sitting here right now across from Wade, UCH and Wade, how you doing, buddy?

Wade Houchin (00:03:24):

Doing great. Thanks for having me

Ron Lyons (00:03:25):

On. Absolutely. And so you are known as one of the sports performance guys around town, and

something that I didn't know about you is that you came from Nebraska, you didn't, you're not like an

old time Celina guy. So, so I have a lot of questions for you about what you think about Celina and all

that kinda stuff, and we'll get into that. But, uh, how long have you been in Celina, Texas now? Yeah,

Wade Houchin (00:03:48):

We've been, you know, transplants for 14 months. We, we showed up at the end of last summer. Um,

came down from Lincoln, Nebraska, and I'm a Nebraska, born and raised in a small town and moved to

Lincoln as a, as a young adult. So we, we found our way down here. And then, we'll, we'll get into that

story a little bit later, but yeah, just over a year.

Ron Lyons (00:04:05):

Absolutely. And I know that you've got a, you've got a very interesting history. You are, I guess by

default you're, you're a high school teacher or a teacher or how, how is that, you told me that it's a little

bit different in Nebraska than here. So here if you teach gym Mm-Hmm. <affirmative> or any of the

athletic stuff, you also have typically some sort of a, a, a class like you're a, you're also a this or that

teacher. So you said in Nebraska, I think you could actually just be a, like an athletic teacher of sorts and

didn't have to teach a subject. Is that am do I remember that right?

Wade Houchin (00:04:40):

Yeah, yeah, correct. Um, I did teach high school special education for nine years. Um, and so, um, you

know, back home in Nebraska, you don't necessarily have to be a teacher to coach at the high school

level in a public school. So, um, most of that time I was teaching, um, I have a degree in social science

and then a special education degree. So I taught the vast majority of that time. But as I started to grow,

um, our athletic training business, uh, out of the basement of our house, um, we got busy enough where

I, I resigned from teaching, but yet I was still a varsity head football coach that, that last year before we

moved. And so that's something, um, that's is very different that you're allowed to do. It's not

necessarily encouraged. They'd like to have your coaches in the building and whatnot. Right. For the, the

culture piece and what a million reasons. Right. But it's not a have to. So yeah, my last year as a a head

varsity football coach, I was also a gym owner. So a unique kind of combination there

Ron Lyons (00:05:36):

It is. And somehow through a lot of different events and, and, and whatever that is. And we'll talk about

that. But you ended up, like you said, a little over a year ago in Celina, Texas. So just right off the bat,

how do you feel about Celina, Texas? Is it, is it as amazing to you as it is to me?

Wade Houchin (00:05:55):

Yes, sir. Um, we came here, um, we, when we say God brought us here, we mean that wholeheartedly.

Not to, to sound overly pious, but we have no business being here except the fact that we're supposed

to be here, um, to do whatever the heck we're supposed to be doing. You know, I've got friends in Frisco

and I thought I was gonna be working with, and I've got, I had a connection in Plano that I thought was

gonna happen. And that was the antithesis of coming to North Texas in Y Celina because it was smaller

than Frisco and Lincoln, Nebraska is very similar to Frisco, and my kids wanted to be somewhere smaller.

So we kind of pointed on a map and said, Hey, that looks close. Let's, let's explore that <laugh>. And I've

got a, uh, my friend of mine is, uh, a buddy of John Gars. And so they had kind of a real estate

connection and, uh, and you know, just degrees of separation and hey, here's prosper. And there's also

Celina and we just, we landed here because we're supposed to be here.

Ron Lyons (00:06:47):

And here you are. Here we are. And you've, you, you've got a place right now? We do. And it, it was until

just very recently called Wizard Sports Performance. Yeah.

Wade Houchin (00:06:56):

Wizard Performance and Rehabilitation. Yeah.

Ron Lyons (00:06:58):

Okay. Yeah. And then now it's called,

Wade Houchin (00:07:00):

We are a 2 89 sports performance.

Ron Lyons (00:07:03):

Okay. 2 89 sports performance. Yes, sir. And gimme just the, gimme the quick idea, like why the change?

Cool.

Wade Houchin (00:07:07):

Yeah. So, uh, the Wizard thing, um, I do a lot of neurological brain-based work that can improve

performance, relieve pain, increase range of motion, and so on in a coaching network slash community

that I'm involved in, that became a nickname. And then when your first names weighed the, you know,

the wizard, it kind of just, all this just kinda

Ron Lyons (00:07:28):

Fits

Wade Houchin (00:07:28):

Right? And so it was corny enough, it made me really uncomfortable to be honest, where, so I figured,

hey, maybe that's, you know, you, you live in this, this state of productive discomfort, right? So maybe

that's a, a catchy enough business name. Well, you know, it turns out that that's fine and dandy when

people walk in your door 'cause you can have that conversation. Um, but if someone in Prosper or

Gunner or Pilot Point is looking for athletic performance, they're not, you know, you're more likely to

find a Harry Potter wand, you know, <laugh> on a, on a wizard search than, you know, and then we're

largely kind of word of mouth. It's just hard to get those cold, um, you know, cold Google searches. So,

uh, the 2 89 thing obviously speaks to Preston Road. It speaks to who we wanna serve. Um, there's some

underlying tones with Ephesians 2 8 9 that articulates the gospel very well.

Wade Houchin (00:08:15):

Um, we're gonna start a track club, which is something, I know I'm off the rails a little bit here, but it was

gonna be the 2 89 track club. My wife's been a long time track coach, so we're, we come from a

coaching household where it was football for me, and then we'd, you know, catch our breath in the

winter and she'd go coach track and she's coached track, you know, 17 odd years, um, started a really

successful club in, in Lincoln, Nebraska. And so it was kind of a mesh of all of this, you know, maybe it's

the right time, you know, with my marketing company that I've, I've, you know, contracted with like,

Hey, let's just go and let's, let's take the leap. I know we got a, you know, a ton of kids out there wearing

Wizard performance shirts. And so there's always the, the changes. Those little things I think are what's

the hardest. But, you know, now we have a name that actually says what we do. And, um, you know,

we're still working on, heck, there's still a wizard sticker on my window right now. So we're, we're in the

process right

Ron Lyons (00:09:08):

Now, but, so it's actively changing.

Wade Houchin (00:09:10):

We're in the process, the website's, uh, you know, um, and whatnot and, you know, and so we just want

to obviously show up when people are looking for what we do, you know? Gotcha. 'cause right now

there's nobody in town that's doing what we do, and that's not always gonna be the case with the

growth coming, obviously. But, you know, we wanna show up and, and play the algorithm game so we

can get people in our door. 'cause when they come in, you know, it's, most of them, most of 'em stay

and they actually see what's going on. But we hear a lot of like, I didn't even know you were here. You

know? And that's obviously not a great business model,

Ron Lyons (00:09:40):

If not, no, no. You don't stay in business too long when people don't know what you do or where you

are or any of that kind of stuff. So, luckily, I do understand a little bit about what you do, because I've

got a fitness background. Mm-Hmm. <affirmative>. And I, I can just tell you, just from sitting here and

talking to you a little bit before we actually started recording, you've got quite the unique thing going

on. Yeah. And, and, and, and you've got a very interesting tattoo that speaks a little bit to some of kind

of what motivates you these days. So tell me what the tattoo says.

Wade Houchin (00:10:12):

Yep. Um, overthrow status quo and

Ron Lyons (00:10:14):

Overthrow status quo. Yes, sir. And just in talking to you a little bit, there, there, there is a status quo

out there. It's in, in mm-Hmm. <affirmative> maybe even more so in sports performance training and

that sort of thing. And it's, it's like, you know, human nature. We get kind of stuck in this is what we do,

this is how we do it, and change is difficult. Mm-Hmm. <affirmative>, but it's necessary. Yep. So you kind

of buck the system a little bit. You've got a little different and interesting take on some of this stuff. So

share with me a little bit why you have the tattoo and, and, and how does that affect your business

model and your philosophy?

Wade Houchin (00:10:53):

Yeah, great question. That, that's a deep rabbit we'll dive too. So, um, get ready for a ramble, um,

<laugh>. But, uh,

Ron Lyons (00:10:59):

We have a lot of time. We have a lot

Wade Houchin (00:11:00):

Of time, you know, status quo to me. Um, you know, it's actually a Machiavellian, um, quote, which, you

know, love him or hate. I mean, he did what he did well, <laugh>. But, um, you know, I've always kind of

been a buck the trend guy. You know, if it's, uh, kind of swimming against the current, you're probably

gonna find me, you know, joining that, those couple fish that are going the other way. Um, you know, I

think it's part of something that's ingrained in me. Um, not to always say I'm right and you're wrong,

type of thing, but, you know, not afraid to look outside the mainstream, whether that's, you know,

politics, news, media, all that stuff. So it's, it's who I am somewhere deep down. Um, and that, and that

plays into how we, we train athletes, um, status quo. It's not, it's around here.

Wade Houchin (00:11:47):

It's prevalent here. It's prevalent back home. It's, it's everywhere. Somewhere between this is what

we've always done, and maybe we're not actually qualified to do this. You know, this, this job that

seems, seems simple. I think, you know, um, and it is really easy to get somebody strong, you know, that

from the indus, you know, industry. I, I jokingly say, Hey, move, move heavy things against gravity.

Right? But I think when you, when you separate yourself from, okay, if you want to get strong and you

know, muscle strong, okay, hang out with your dad in the garage and bench press and do curls all day,

right? And, and do this, and your muscles will grow. But for me, and trying to train athletes, it's like,

okay, how can we actually train for your sport to the degree possible? You know, people argue left and

right over what transfers, you know, on the field from the weight room.

Wade Houchin (00:12:34):

But, um, you know, we train differently. And everybody says that, I realize it's a catchy thing. Oh, come

here, you know, we're unique. We're this, we're that. Um, you know, we can, we can put evidence to

that through various certifications that, I mean, we're talking only a handful of people in the country

have, um, things they can do from a neur neurological lens to, you know, you take a, you take a back

squat, for instance. We don't stop at 90 degrees and there's, there's extra ranges of motion. So we're

gonna go sit down on our, on our calves all the way. It's a simple example, but we are very adamant

about training ligaments and tendons and, you know, we see all these, um, largely non-contact,

unnecessary injuries, um, in the chaos of sport where there's really, really strong people. But, you know,

those tendons and ligaments don't seem to be holding up.

Wade Houchin (00:13:19):

So really what we're doing is using stealing the best of what I've learned over the years, whether it's,

you know, multiple master's degrees in, in coaching and exercise science and things like that. So the,

the, the hard education letters behind your name, but really when you learn is like, Hey, I'm gonna go

seek this specific, you know, modality out. Ooh, that's catchy. You're, you're putting your knees over

your toes and everything you do, and you start looking around. It's like, we play sports with our knees

over our toes. No one's sitting back on their heels in the squatting motion. If you do, you're probably

about to fall down, right? And so it's like, that doesn't look like sport to me. And you start just

connecting these things that seem to be very common sense in the industry. And, you know, um, we're

not gonna get too sports sciencey, but, you know, some of it's like, make it make sense for me.

Wade Houchin (00:14:02):

Why are we still doing this? Or is there a better way to crack, crack this egg? Um, it doesn't make

something necessarily black and white, good or bad, but maybe incomplete, right? So, I mean, so the

status quo is this kind of, I think, and I'll, I'll air quote this, you know, is a, is a meathead, bench squat,

clean type of <laugh> meat, head meat head's. One of my favorite words, because I'm a, I'm a, I'm a

recovered meathead. I'm on like step eight of my 12 step. Gotcha. You know, I mean, I was a college

football player, I chased weights. I, I took a lot of pride in moving weight on the bar. And, you know, by

my senior year, I was much slower than I was as a freshman. I was much more injury prone, much less

athletic. And that means a lot of different things, but you just didn't move as well. Right? If I'd have been

smart enough to stop halfway, you know, I probably would've been more, um, you know, um, ideal for

the position I played. Right? Right,

Ron Lyons (00:14:56):

Right. So

Wade Houchin (00:14:58):

That's, that's half of it. But I'll stop here for a second

Ron Lyons (00:15:00):

And let's go. So, so, so essentially there's, there's, the way it is and the way it's always been, mm-Hmm.

<affirmative> and then comes along Wade Houchin, who is a, a a bit more of a practical thinker who has

all this experience, who has all of this education. And he says, hold on, we don't do things. And, and I'm

gonna get a little technical here too. Mm-Hmm. <affirmative>, we're, we're not gonna let our knees

shoot out past our toes because we don't want to do, uh, ligament and tend damage and stuff like that.

So we're gonna stay in this safe range of motion. Mm-Hmm. <affirmative>. And what you're saying is

that in practical application out on the field, when you're literally lining up on that line or, or doing

whatever the, the sport in question is, yeah. Your knees are out past your toes. Absolutely. So you need

to have condition, those connective tissues, et cetera, to actually be able to handle that.

Ron Lyons (00:15:47):

And if you've only trained up to a certain point, then when you are pushed out, when you are put under

extra strain burden or stress, whatever it is, something's gonna give, you're gonna have an knee injury or

you're gonna have some sort of connective tissue issue, and, and that's what you're seeing and you're

like, I I'm not, I'm not okay with this. So you're not trying to necessarily revamp the entire athletic

program anywhere. Mm-Hmm. <affirmative>. But you do have something to offer. So if there were

parents of, say a child athlete Yeah. And you do focus largely on children, from what I understand, uh, in

their athletic performance. Mm-Hmm. <affirmative>. If, if they wanted to have basically that add-on that

complete, um, package of, uh, uh, a child athlete or a younger athlete, you're gonna help fill that void.

You're gonna help change some of those things and give them something that they're not gonna get in

their, Hey, we've done it this way for 50 years, and where are you? Keep doing it that way. Am I, am I

close or am I off base?

Wade Houchin (00:16:49):

No, I think you articulated that really well. Um, then that, that's what we do. We're trying to fill the

buckets that are empty or not quite as full. And then very, um, consciously ignore the ones I think that

might be overstimulated. I mean, and I think credibility, you know, is argued in a lot of different ways.

But I've been on that side of the fence. I've been a high, a high school coach. I've ran a high school

weight room. I know it's difficult. I sympathize with two eyeballs on 40 kids. Right? And, and I think most

people would love to do more, but they're re restrained by time and, and bureaucracy and all kinds of

other stuff. So, um, I think I can stand on a platform where I'm just not on the outside looking in. 'cause

I've been on that side. Um, and I think that's worth something.

Wade Houchin (00:17:33):

Um, depends on, you know, someone else's opinion of that as well. But yeah. Um, we, we like to train a

full range of motion, which, um, seems logical to me. 'cause we're gonna move in those ranges. My

daughter's a catcher and softball team. Her knees are in front of her toes and 90% of the entire game,

you know, and that's one obviously small example, but heck, we do full range dips and full range pullups.

And we're training the rotator cuff specifically, and we're training hip flexors specifically. You, you can't

get that holistic training on like the big power lifting movements over and over and over again. You're

going to leave holes. And I don't think anybody has a perfect system and you hit on something, um,

might have used the word extra. You know, if you're, if your, your athlete's looking for, you know,

something extra.

Wade Houchin (00:18:19):

And we have fourth grade through college, I've had a couple semi-professional basketball players, you

know, G league kind of guys, um, that we've worked with as well. And what we do gets results and we

mark and we track it, and we can prove that. But at the same time, I am the most anti mores better

person. I'm like, I have conversations on, you're doing too much. And when I'm in an industry that

unfortunately is usually looked at as the extra thing, the add-on, hey, if we have a little extra finances, if

we have a little extra time, and, you know, to really flip that narrative is like, no, what I do is what's

gonna feed all the other things that, you know, your your soccer club, your volleyball club, whatever

sport, because we train athletes. I don't, I don't separate by sport, you know, I don't train at division one

baseball player any different than I'm training a fourth grade football player, which sounds ludicrous,

but it also speaks to maybe someone's inability to actually know how to work with people.

Wade Houchin (00:19:13):

You know? Um, I don't know how to sell a house, right? Like, I don't ask my plumber to do my electrical

work. Right? And so just because you can coach a sport doesn't mean you can run a weight room and

vice versa. Right? So I think, you know, the misnomers in this industry, and even my, my, my

competition is, is laughable, but it's still, it looks good on the gram, right? It looks good on Instagram.

And you know, you have so and so and so ex you know, ex receiver for the Dallas Cowboys, right? That's

dancing around a speed ladder and, and telling kids that's gonna make 'em faster. And I'm just sitting

here laughing like, you know nothing about ground force absorption and, and what the actuals you're

gonna get good at tap dancing.

Ron Lyons (00:19:52):

And, and isn't that unfortunate that not only just in your industry, but in, we were talking about that a

little while ago, but I see people all the time, because I do have a fitness background, I see people, it's, I I

always called it a fallback career. Yeah. It's like, you wanted to do this or you wanted to do that, and that

didn't work out. the.com stuff, whatever it is, it didn't work out for you. So what are you gonna do?

Well, I could become a personal trainer because I like to work out. I, I have a passion for that. I, I work

out every day. Mm-Hmm. <affirmative>, I can go get my certification in about a week, right? And next

thing you know, everyone sees me as some sort of a fitness specialist, and they're asking me to

construct their diet, and they're asking me how to work out and how to, and, and, and what I see from

having been in that industry is that there is so much bad information, bad practices, bad advice.

Ron Lyons (00:20:43):

Yeah. I mean, it's just, and you've gotta see that today as well. Then I think that's a lot of what you're

speaking to. So it's, it's not, and, and in real estate, I mean, in the exact same thing, everybody's like,

well, you're a realtor, you must know everything. Not at all. You have to be a master of your craft. Right?

And in your case right now, you feel so passionately about this. You've experienced it from two sides.

Mm-Hmm. <affirmative>, you've experienced it from the, the, the old school, the, this is the way we've

done it. It's all about throwing numbers up on the bar and, you know, setting personal best and stuff like

that, all the way to, Hey, hold on. That may not be the very best thing for these athletes. There may be a

little better way, but you, but you almost have to be counterculture, don't you?

Ron Lyons (00:21:27):

Yeah, you do. And, and I'm notorious for like, making realtors mad, saying that realtors are a dime a

dozen. That realtors are not, they're not masters of their craft. They don't know how to negotiate. They

lack some of the basic skills that are really required. But nobody takes the time, in my opinion, to really

look deeper and see how qualified is this person. And so in your case, if they go and look and say, how

qualified is Wade to take my kid and make them a better athlete? You've got all the paper, right? You've

got the, you've got the, the degrees, you've got certifications that, you know, probably most people

don't even know about. Right. And what you've done is you've brought this all under the roof, puff, what

is now 2 89 sports performance. And by the way, where is that located?

Wade Houchin (00:22:18):

Yeah, we are at 10 50 Southwestern Road right next to Millie's restaurant because we don't have a sign.

So I tell people, find <laugh>, find my girl milling, you'll find us. There

Ron Lyons (00:22:27):

You go, go go to Millie's and we're next door. Right? So give me an idea. And, and I happen to have been

blessed enough to literally have, my child has trained with you. Mm-Hmm. <affirmative>. And so, and I

wouldn't, obviously with my background, I wouldn't let my child go to just anywhere. So that, I don't

know if that means a whole lot to you, but it means a lot.

Wade Houchin (00:22:44):

Absolutely.

Ron Lyons (00:22:45):

So, so when, when you have your facility, you've got this very unique perspective on how to do this

training and stuff. What, what does a typical profile look like? Somebody walks into your door, is there

an assessment? Is there a discussion about goals and history? And then is there some sort of a

recommendation for how many times you need to meet? Give me an idea, kind of an insider's view of

what it looks like when somebody walks in your door for the first time.

Wade Houchin (00:23:16):

Absolutely. Great question. So, you know, we're gonna offer you a free trial and you can call it an

assessment. I think a lot of people in industry would be, you know, Hey, let's see how you move. Let's,

let's, um, and, and, and we do that. But really the goal in that, you know, and we're all in sales, um, like

it or not, and I'm gonna send that athlete with our head trainer, um, Zach, and I'm gonna talk to the

parent. Um, you know, that's, that's my role. I'm the face of the business and I'm gonna answer those

questions because, you know, I consider ourselves a semi-private facility and which can mean a lot of

things. But we don't, we keep our ratio no, no more than eight to one, right? Because we want to coach

your, your athlete and, and teach them and, and monitor them.

Wade Houchin (00:23:59):

And again, I've been in big weight rooms as hard to see everything that everybody's doing. And so you'll

come in, you'll, you'll go to trial and we'll, we'll answer whatever questions you have and we'll have the

athlete go through, I think some things that make us unique. You know, we'll talk about what we do

track. 'cause just 'cause we're not tracking your one rep back squat max doesn't mean we're not keeping

track of a lot of things. We've got a whole wall full of marker boards on our, our key performance

indicators that we keep track of. So, um, we can explain that, Hey, we're we're about speed. 'cause I

don't care if you're slow, you need to get faster. If you're averaging need to get faster, if you're fast, you

need to get faster. 'cause that's gonna be a tide that raises all the boats.

Wade Houchin (00:24:36):

Um, there's no sport, there's no, no rule in anything that, that being faster is not gonna help you with.

Um, so besides the brain, that's the top of our peak of our mountain. You know, and one of our tenants

is be strong enough. And what I mean by that, not necessarily, um, calculatable, but what's your, what's

the demands of your sport or sports? What does it actually require you to do? Okay, college, I played

small college football. I was a, an inside receiver, you know, short white guy that was kinda shifty, right?

So, um, we, uh, <laugh>, I, I ended up weighing 205 pounds at five foot nine at, on a football roster. So

that means I'm five eight, right? So, um, <laugh>, I didn't need to weigh 2 0 5, right? Right. But oh my

gosh, I could, you know, squat over 500 pounds and, you know, bench, you know, over, you know, close

to 400 who caress it didn't make me a better athlete.

Wade Houchin (00:25:30):

And so we want to, we wanna convey that. We also wanna show an athlete, Hey, here's how we train

your hamstrings. And we almost wanna put 'em in a, a spot where we're gonna show 'em how, kind of,

how weak they are. Not in an offensive manner, but like, oh crap, I didn't know this was this bad. 'cause

if I came in and had a bench press or, or something stereotypical, cool, I can do that at the middle

school. They got me bench press in there. Why? You know? So we really are different. We do different

modalities, different ways, different exercises. We're in a, again, from the qualification standpoint, go

get, you know, if you wanna get muscle strong, go hang out with your dad in the garage and do a bunch

of curls and, and, and things like that. It's not hard to get muscularly strong, but are we strong for

performance?

Wade Houchin (00:26:12):

Right? So, you know, not to get too sciencey, but we're gonna, we're gonna move you differently. We're

gonna hold positions, which is a isometric for, you know, those that don't know that, and we're going to

test you in different ways and try to build a complete athlete. Versus maybe you've just been kind of

stuck in these planes of motion that are over and over and repetitive. And like you said, you articulated

really well earlier when, when the chaos of sport puts me in a different position, man, I better hope I'm

strong enough to handle that. You know, when I've gotta dive for a ball and make a, a sudden change in

motion, I'm injuries are gonna happen. I'm not saying we're gonna prevent injuries, but I, I guarantee

you we're gonna reduce the odds of, of that happening just by, because we're doing things differently.

We're putting together a better human being for performance. Not to mention we can deliver your

brain up, which is something no one's doing around here.

Ron Lyons (00:27:03):

So that's, that's like a whole separate connection. Oh yeah. And you've got a, you've got a, you've got a

connection from, uh, just us talking ahead of recording today, but, but you've got, you've got something

very interesting and that you're trying to connect the neurological aspect. Mm-Hmm. <affirmative> of

athletic performance to the, to the physical. Yeah. And so what, give, gimme just a quick bird's eye view

of that. Like what does that mean? Because they're, they're, they're obviously, you know, everything

CNS right? Mm-Hmm. <affirmative>, everything is connected. So, so how do you help connect that, that

brain function to that end result, muscular contraction, function, performance, et cetera? What's, how,

what are you doing to make that better?

Wade Houchin (00:27:47):

Yeah. Um, I love to talk about this 'cause it's, it's what I get nerdy about. I think training's kind of easy.

Um, it's a hard job, but Right. You know, when anything else, like you're gonna commit to your craft and

and really love it, you're gonna get good at it. Um, this goes back to when I was a head varsity football

coach and I learned a neurological warmup at a strength clinic, blew my every loving mind. Um, this was

and still is a modality that we all, every single person gets trained up, um, in our gym to do. It's a quick,

when you're good at a five minute neurological warmup, where we're rubbing areas on your body to

activate your central nervous system, to connect your muscles to your brain, um, to get into fire or work

in the right sequence. Um, my last job, I was a head coach for four years at this school going into year

three.

Wade Houchin (00:28:39):

We fully bought into this, um, we didn't stretch one time before our practice or a game. We only use

this modality and we didn't have any soft tissue injuries. Nobody pulled anything. Oh, this concussions

went away. We're like, oh my goodness. You know, and this is a, at the time I was like, oh, this is, this is

it. This is the thing, right? But what it did is, is put me further down the neurological rabbit hole and, you

know, 'cause someone's like, oh, you think this modality is cool? You should see this guy that does this

thing. Cool. Sign me up. I'll go spend money I don't have and drive to places I can't afford to go to learn.

You know, learn <laugh>, learn this thing <laugh>. And so I took some pastology courses and these

primitive movement courses, and I'm learning how like, if you don't crawl right as a, as an infant, and if

you don't get big toe extension, your glutes never gonna fire right?

Wade Houchin (00:29:24):

When you're 30 years old. 'cause you never develop that pattern. The cool part is you can go retrain

your brain to do that, and you really just have to teach your big toe to push off the ground. Very, very

cool. And you go all further down. And I learned this, this system that's called the square one system.

That's by far the most powerful awesome thing that we do where we can literally identify

compensations. There's a lot of sciencey things. Um, and I'll try not to just talk to myself here, but we all

have compensation patterns, things that we don't function correctly in, whether it's, um, we

underestimate the power of the brain's control of those things. So the amount of people I've got to

touch their toes for the first time in their life, um, a very simple example, I can't, I can't even count.

Wade Houchin (00:30:07):

People say, oh, I have tight hamstrings. I'm like, you wanna bet? Let me do some stuff with, um, certain

head positions, certain breathing. Let me tap into your vestibular system, which is your inner ear

balance and blah, blah, blah, sciencey stuff. And bam, like you flip the light switch, they're hitting the

ground. Um, you pull out some of these layers of compensation, um, I showed you a picture earlier of a,

a football player from up north, that town to north of us got, uh, you know, a 28% increase on his

peripheral vision in less than five minutes. We drastically underrate underestimate the power of the

brain. Everybody knows it runs everything. But when you can tap into that, it's literally a, a cheat code

for performance. 'cause in 5, 10, 20 minutes, one session,

Wade Houchin (00:30:54):

I mean, I've changed people's lives with this. I've got rid of people's vertigo and carpal tunnel and necks

and knees and backs and all kinds of things that people have had for decades. Even other healthcare

professional physical therapists or massage therapists that they can't, they can't fix themselves within

their own trade. Cool. Try this. Oh, that was it. And if it works, it works fast. And it we're, and it lasts so

you don't have to come see me eight times. So I've get 80 year old women in for this, and I'll get high

school kids in for this. Um, the awesome part is when someone has a little injury or pain or whatever,

we're able to, I would say nine times outta 10, relieve that pain very, very quickly in the middle of a

session. Well, and I pulled a kid over yesterday and said he hurt his knee in a football game.

Wade Houchin (00:31:37):

Um, sixth grade, boy, you know, I gave, he was twisted and kinda got hit from the side. Two minutes

pain's gone. Hmm. Hey, put your knee in extension. Well, and what we do is a neuromuscular test. I

basically interview your central nervous system. Hey, does the brain feel safe in that movement? And

when we don't feel safe, we're wired for survival, right? We're, we're divinely created to be fight or

flight. You know? And if our brain doesn't feel safe, that joint or that area of the body's not gonna

function properly. So this is a skill that I've learned, a certification that I have, and we can test your brain

essentially to see if it likes that or not. You know, I can tap you on the back of the shoulder and test it

and your arm's gonna drop, you know? So, um, and then we go through our process, clear out those,

those fears, those inhibitory patterns that our brain is put there and place to protect us. Right. Cleared

out and you're like, oh, it doesn't hurt anymore. I'm good.

Ron Lyons (00:32:32):

Very, very cool. So there's a whole lot going on over there. Yeah. There's a lot. Right next door to

Millie's. It's, it's <laugh>. It's not just, it's not just a workout place, not

Wade Houchin (00:32:41):

A, you know, 1500 square foot cracker box that no one knows is there? Yeah.

Ron Lyons (00:32:45):

Right on. And, and good things are going on in there. Yes, sir. And, and, and I appreciate that very much.

I have a lot of respect for anyone who gets into fitness and decides not to be that, that very superficial

layer of, I'm just a trainer and I'm gonna flirt with all the girls and I'm gonna go to all the happy hours

and I'm gonna worry more about what I look like in the mirror than what I'm actually doing to change

this person's life. And you've certainly gone deep dive on, on all of this stuff. So, so very, very parallel in,

in what we've done. And so I have an awful lot of respect for that. Um, I'm, I'm real curious. So you're, so

you're Celina's home now, sir Celina, is it? Yes, sir. Yep. And, and you have four kids? Yes, sir. So you've

got, uh, all in school or not in school.

Wade Houchin (00:33:32):

My oldest one is 24 today, actually. So he lives in Scottsdale, Arizona, so

Ron Lyons (00:33:36):

Very, very good.

Wade Houchin (00:33:37):

He's out of the, flew the coop outta the house, all that good stuff.

Ron Lyons (00:33:39):

Casey stuff three at home? Yes,

Wade Houchin (00:33:40):

Sir.

Ron Lyons (00:33:41):

Yeah. Okay. Uh, in the, in the school district. Are they athletes? What's the Yes. What's the status of the

fam?

Wade Houchin (00:33:46):

Yeah. Sophomore daughter that, uh, softball basketball player, a freshman son, little dude football Q

football right now. And, and track. And then a sixth grade boy that's football and track and wrestling. So

Ron Lyons (00:33:59):

Very cool. So very athletically minded. Obviously Mom is very athletically minded as well. Mm-Hmm.

<affirmative>. So, so I just, I have a, I have some questions. Yeah. We're gonna have a little bit of fun.

Sure. Because, you know, we could, anyone can do a podcast too. It seems to be the thing these days,

everybody's like, well, right. Anyone can do a podcast. The problem is, most podcasts are not good. And

in order to be good, you've got to offer something different, unique and, and whatever. And you and I

could sit here and talk shop all day long. Right. We could talk about fitness and stuff like that. And, and

I'll tell you right now that already at this point in the podcast, anyone who doesn't actually understand

or have a desire to understand or maybe an athlete or they're an athlete, if they don't, if they don't have

some connection to what we've been talking about, they're already gone.

Ron Lyons (00:34:46):

Right? Right. And it'd be the same thing if you were a real estate person. You and I were deep diving on

real estate. If you, if you don't care about real estate, you've already checked out. But here's what

makes this podcast unique, is the fact that we don't just do the boring stuff. Right. We actually have fun

too, that you don't have to worry. What I thought about for a minute was your athletic performance

stuff. I thought about maybe setting some tests up and, and we could test some of your times and some

of your strength and some of your <laugh>. But, but we're not gonna do that. We're not gonna do that.

Instead because of, because of some of the limitations we have. I'm just gonna ask you some fun

questions. Sure. And we're gonna, we're gonna, we're gonna say, you know what, there's more than just

this, you know, very, um, very focused athletic performance trainer named Wade Houchin here.

Ron Lyons (00:35:32):

This guy actually, he loves Celina. He could've set up shop anywhere, but he chose right here in Solano,

Texas doing, he has a passion for training, uh, younger athletes. And he's set out to make a difference.

And, and, and you intend to do that. You're going to make a difference in this community. You're gonna

help kids succeed in places that they might not be able to because they'd be limited by the training that

they're receiving or the Mm-Hmm. <affirmative> the coaching. So you're gonna help them in that way.

Who knows? You may open doors for kids to have, uh, scholarships. They, they, they might never have

received before. Right? 'cause they get that advantage. They get that edge that they just can't get

normally. Um, and, and we all know that in all cases, if you've ever done any sort of sports or athletics at

all, that a coach can be one of the most influential people in your life. I mean, it's just, it's just a fact. So

by the sheer nature of the fact of the position that you're in, you're gonna have influence on these kids.

So, so thankfully you're right here in Solan, Texas. You're not in Prosper. You're not up in, you're not up

in Gunner, you're not in Frisco. You're right here. But, uh, but we want to know some stuff about Wade

himself. So I'm, I'm just gonna start off by asking you some kind of fun questions. So question number

one. Yep. Kind of music you listen to.

Wade Houchin (00:36:51):

I'm a nineties kid, so, um, if you find me in the gym working out by myself, it's probably an edited

version of some of the, the Snoops and Dres and Warren Gs, um,

Ron Lyons (00:37:02):

You nineties guys, y'all are all the same.

Wade Houchin (00:37:04):

We were wrap Headss. Oh yeah. I was from a i, small Nebraska town of three, 500 people. And you bet I

was driving around bumping my stereo system to a bunch of gangsters from California.

Ron Lyons (00:37:14):

Um, it's so awesome.

Wade Houchin (00:37:15):

Full disclosure, I worked out to Elevation Worship yesterday. So everything in between you, you know,

Nirvana or bli, all those the best generation of music that we all claim. Right. There you go. Except we all

agree that today's music is trash. So we can <laugh>.

Ron Lyons (00:37:29):

Yeah, yeah, we can, we can, we can all agree on that.

Wade Houchin (00:37:31):

No, I'm, I'm, I'm post 40 years old now, so I start saying old people stuff. Um,

Ron Lyons (00:37:35):

Yep. Nope, I'm with you. Yes, sir. I'm, I'm well beyond that, so I'm with you a hundred percent. So, uh,

what kind of vehicle do you drive Right now?

Wade Houchin (00:37:42):

I drive my commuter car, uh, Volkswagen Jetta that I am dying to get rid of <laugh>. Um, 'cause I had a

little commute to my last school in Nebraska and it doesn't really serve my purpose.

Ron Lyons (00:37:53):

And, and, and what is the next vehicle? If you could, if you could have whatever you want, what would

the next vehicle be?

Wade Houchin (00:37:58):

Practical or not?

Ron Lyons (00:37:59):

Not practical.

Wade Houchin (00:38:00):

Not practical. 93 Mustang, GT, white, black Interior, 93 Mustang G. That five. Oh, the last Fox Body

Ron Lyons (00:38:07):

Notch back or a lift back?

Wade Houchin (00:38:09):

Um, lift probably. Okay.

Ron Lyons (00:38:10):

Lift back. Not convertible. Yep. Yep. Five speed or automatic.

Wade Houchin (00:38:14):

You know, I'm a stick shift fan. That's

Ron Lyons (00:38:16):

What, okay, so five liter, five speed lift

Wade Houchin (00:38:19):

Back. Yeah. Five oh per, per like a Ford kitten. There you go.

Ron Lyons (00:38:22):

Cold air intake, maybe h pipe on the exhaust,

Wade Houchin (00:38:26):

Whatever. Somebody souped up for me. 'cause Lord knows I ain't doing it myself. So <laugh>, you know,

I'm not gonna go spend 20 grand on a fixerupper, you know? Right on. Go spend the 50 on somebody

that's tricked it out for me. 'cause I'm

Ron Lyons (00:38:38):

Not a car guy. I'm not, I'm not understanding though. I think you could drive a 93 Mustang every day.

Now. It's not, it's not the easiest thing to get in that little back seat on a 93 gt. Mm-Hmm. <affirmative>.

Yeah. But it's not horrible. So I, I can drive.

Wade Houchin (00:38:49):

I should find it. Doesn't mean anybody has to ride with me. I'm That's right.

Ron Lyons (00:38:51):

The front seat's perfect. And if you remember, uh, in 93, those seats were pretty darn comfortable.

Wade Houchin (00:38:58):

Oh yeah. You sit down and you take a nap.

Ron Lyons (00:39:00):

Absolutely. Throw you a, a banging, uh, system in there. 'cause you know, you gotta play your nineties

rap music and all that kind

Wade Houchin (00:39:06):

Of stuff. Yeah. I had friends that quit sports and those, those crap hats went out and bought one and I

was jealous, but I was, I mean, no regrets, <laugh>, but they were, they were driving around 'cause they

weren't playing football anymore Right. Or whatnot in high school. So they went and got their jobs and

got their fancy cars. So

Ron Lyons (00:39:18):

Right on. Right on. So that's awesome. And so you live in Celina. Yes sir. That means that you do things in

Celina. So I don't wanna Mm-Hmm. Obviously people in not so much me today because I'm in a

different, uh, a chapter of life right now. I'm no longer the fitness guy. I still have the knowledge. Mm-

Hmm. <affirmative>. But I'm not living it every single day like that. Um, so my nutritional intake is very

different right now than say it was six or seven years ago when I was, you know, kicking people's butts in

the gym every single day. Right. What, what, what does your nutritional day look like? Or like, are you

able to say, go to loosies and grab something over there? Or do you do a whole lot of like meal prep?

What's, what's it like for you?

Wade Houchin (00:40:01):

Great question. That's evolved over the years too. Um, I got vegan sloppy fat after I got done playing

college football. 'cause I kept eating like that. Yep. Um,

Ron Lyons (00:40:10):

I

Wade Houchin (00:40:10):

Know that story real well. And I have a, I have a disposition probably genetically to be overweight, um,

on my mother's side. So I always jokingly say, but it's true when I'm, when I'm skinny, I look like my dad

and I'm bigger. I look like my mom. And so, um, I went really hardcore ketogenic diet for three years.

Um, buy the book, didn't do holidays, didn't do anything. And I lost 75 pounds Nice. In, you know, 60

and six months. And then my wife told me I was getting too skinny. So I, you know, um, but you know,

so food in me have always had a, you know, a strained relationship because I can put it away like

nobody else. And you know, I'm not one of those people that I get older and I eat less. So, um, right now

how I eat is animal-based, which is basically meat, fruit, honey quality dairy as I can find.

Wade Houchin (00:40:55):

So when I get to Plano to buy raw milk, I do that. Um, it's probably a little too carb heavy for me still. So

the difference between that working for me is the difference between three and five workouts a week.

You know, if I'm hitting it five times, it works pretty well. Um, so I was very anti carb trained for a long

time. Um, and I feel like, you know, an overabundance carbohydrate is probably not great for any adult.

Um, it's great for athletes fuel, you know, so how I eat, um, wouldn't be bad for an athlete, but maybe

not ideal for the calorie intake and things that they need at this stage in their lives, you know? So, um,

but yeah, I I, unless it's, you know, involuntary, I don't really touch a vegetable, which if you actually

<laugh> and I'm, I'm not, and I'm not even a vegetable hater. I've just Right. Done my own research from

the people that I respect the most and follow that they're, they're actually very little value in that, um,

you know, from a nutrient standpoint or things you can't get otherwise. And you know, when's the last

time you ate kale? And that digested Well, right. Like

Ron Lyons (00:41:59):

<laugh>. Well, and, and, and, and you'll agree with me I'm sure about this, but so much in the fitness

and athletic world is driven by like trends and fads. Oh, absolutely. Yeah. You're constantly fighting, or at

least I was constantly fighting. People would come in and they'd say, oh, this new this or this new

supplement, or this new bar with this new whatever, this so and so came out on her TV show or her

radio show and this is what she's suggesting. You know? Or at one of the biggest things I fought against

was The Biggest Loser Oh sure. Was like a big deal at the time. And every single thing that they said to

do on The Biggest Loser was what people felt like they had to do. And I was like, you don't understand.

That's a, that's a TV show. Right. And those people are committed all day every day.

Ron Lyons (00:42:44):

They don't have to work jobs, they don't have to do anything else. They've got full-time, you know,

nutritional, you know, help and support. They've got, uh, these trainers, they've got, it's, it's a different

world for the people. The contestants. Contestants, yeah. On the Biggest Loser and you working your

daily job and taking your kids to sports and doing stuff like that. So, but I was constantly fighting against

all of those nasty trends and fads. Yeah. And even to this day, even though I'm not actively in it, I still

have a lot of people who come back to me as a resource and say, Hey man, I really need to like come

and get this right or that. Right. What do you suggest? And I, I still get a lot of that. And almost every

single time it's somebody coming back with some new supplement. And this is guaranteed if I can just

get these HCG shots or if I can, or whatever human, uh, was it HGC or HCG, but those

Wade Houchin (00:43:39):

Actually, both of those exist. HGH probably is one

Ron Lyons (00:43:42):

Human grow growth hormone. Yeah. If you could in, in all in, in all of these different are big now things

come up and you have to sit there and go, oh my gosh. It's like, you don't understand this stuff's been

going on for generations and no. Right. No, you don't need this latest and greatest. I'm not saying that

certain things don't come out that are of value and stuff. Right. But it's, it's, it's almost lost on the fact

that there's so many people trying to get rich quick. Mm-Hmm. <affirmative> by introducing something

to this market because they know everyone's desperate to lose weight, get in shape, feel younger, have

more energy, sleep better. I mean, it, it's a prime market, right? It's, and so there's a lot of, uh, snake oil

and a whole lot of people who are more motivated by a dollar than by truly changing someone's health

or their, you know, longevity or whatever. So do you, do you run into that stuff still or are you kind of

immune to that because you're doing athletic training?

Wade Houchin (00:44:39):

No, 'cause I mean, I want to grow in that area too. I want to work on being, you know, you used this

word earlier, we were talking to turnkey place where we provide the services that you need. And right

now we're just in a scaling model where we, we can't, and we're working towards some things. But, um,

you know, I think I've stumbled across a few truths, um, in this industry. And I don't think there's one,

you know, I I think diet's a failure word. I think when you sign up for a diet, you sign up to fail, I think you

need to sign up for a lifestyle and say this is what I choose and whatever your motivation is, 'cause I

wanna still run with the grandkids 'cause I don't wanna be diabetic like the last three, you know, people

in my life that, you know, suffered with that disease, whatever your why is, right.

Wade Houchin (00:45:19):

To not be cliche, but to find that, and I don't, it was really a, a zealot for the ketogenic diet 'cause it

works so good for me, right? My body responded well to that. I've moved past that. Hey, this is what

everybody should do. And you know, you, if you don't, um, it's more of a, you gotta find something you

can stick with. But a supplement is a supplement, right? By definition it should supplement your already

healthy, active lifestyle. If you wanna be a vegan, I'm probably gonna make fun of you behind your,

behind your back. But at the same time, if that's what your body feels good, um, and that's how you

wanna roll. The same thing. If you want to go run marathons for a living, I'm gonna probably tell you

you're crazy 'cause you're beating your body up unnecessarily. And there's better ways to crack that egg.

Wade Houchin (00:46:03):

But if you, but if you are zen, if you are runner's high, God bless you, go do it. You know, if CrossFit's

your thing, go do it. If bootcamp's your thing, go do it. Do something. Right. Most of us are smart

enough to know what food is absolute trash, you know. But I think the misconceptions, the arguments

become of like, okay, like, oh, this kid guy says he doesn't eat vegetables. I mean vegetables are bad. I

just don't think they're as good as people think they are. I think they're more medicinal in use than, than

actually meant for food. I think I, I call 'em toxic survival foods 'cause they're chock full of chemicals and

they don't digest well. Right? So, but that's like, oh my gosh, it's blasphemy to some, some people,

right? Um, people don't realize how much nutrition values in, in red meat and you know, you follow

some corrupt researchers and politicians that, you know, tie those things to, to risk of, you know, heart

issues, which is completely false.

Wade Houchin (00:46:51):

And, but you have to know enough to know where to look and know that oh, that was funded by that

person who had that control over this group and threatened them that they didn't go along with it.

When Eisenhower had a heart attack and some corrupt scientist had a bunch of people on his payroll

and changed the whole, you know, game. If you don't know when we were in the, you know, late

eighties, early nineties and velv vita cheese and everything was broccoli and covered in cheese and all

this and that. If you don't know that, that started because they started, um, making, uh, skimm milk

really popular and they had this, all this extra milk fat left over. So we're not gonna waste this. Let's

profit on it. Let's, let's go make cheese super popular and then we're putting cheese on vegetables to

make it taste tolerable. You don't know. That's the history behind volley. All that advertisement came

across. You know, if you don't know that tiny Tony the tiger is full of crap and it was not a great

breakfast. <laugh>, you know, that's his breakfast, right? There is like a recipe for diabetes. If you want

to go do that, drink some, some nasty fruit juice that's full of sugar and you know, terrible grains that

don't have no nutritional value and cool, if that's what you're after,

Ron Lyons (00:47:56):

Cover it all with sugar.

Wade Houchin (00:47:58):

Right? A hundred percent. Yeah. So, you know what I mean? So yeah, that's, if food's complicated

though, and I feel bad for people that are confused. 'cause talk to me. I'll tell you one thing, talk to

somebody down the street that's, you know, that looks well like, you know, physically fit like I do for my

agent, they'll tell you something completely different. Right? Do what works for you. You know, I'm

happy to advise when people ask. I'll, I'll advise, but I don't think athletes need to train the same way

that you and I need to eat and vice versa. You know? But,

Ron Lyons (00:48:25):

And, and there truly is a, a path for everybody to every end goal. If you and I were sitting here and

saying, okay, how do you succeed in business? I could tell you one way and it's gonna be very full of the

things that worked for me. And I'm gonna advise against the things that, you know, were, we're kind of

like low point or traps for me. Things that I probably shouldn't have, you know, gone through. And if I

had had the foresight, I would've avoided them. And that's, that's gonna be my version of how to

succeed in business. And you could talk to someone else who is also equally successful in business and

you might get a completely different story. So that's, that's very similar to, I believe, how people find

their path to God. Yeah. I think everybody's on their own journey, and some people have to hit rock

bottom.

Ron Lyons (00:49:10):

Other people may have a little more foresight and say, Hey, this is the way early. And they may not have

to go through, you know, life changing events. Same for fitness. Some people are like, Hey, I, I want to

be healthy. And you don't have to have a heart attack before you decide to start eating clean And Mm-

Hmm. <affirmative>, you know, doing all that. But I am curious, you brought up a ketogenic diet and

obviously I'm, I'm very, very well aware of, of keto and these days, uh, what I hear a lot of is like dirty

keto, right? Clean keto, that seems like now it's kind of, because there was a point in time where you

could literally eat as long as it didn't have carbs in it. Mm-Hmm. <affirmative>, maybe even more like

true Atkins. Sure. Um, really, really high saturated fat. Mm-Hmm. <affirmative>, uh, foods and things like

that. You know, Hey, you want eat the top off of a, of a meat and cheese pizza and then follow it when

you get home with some bacon. And

Wade Houchin (00:50:02):

Did that hundreds of times, you know? Yep. Hundreds of times.

Ron Lyons (00:50:05):

<laugh>. And, and, and I would say just based statistically on my knowledge, Mm-Hmm. <affirmative>, I

would see about eight out of 10 people a succeed well with losing adipose tissue. Yep. Okay. Yep. Uh,

secondarily their blood lipid profiles would either improve or not get worse. Yeah. But for me, I would

say about two out of 10 went the other way. We started having fatty liver issues. Um, you know, so the,

the blood lipid profile went to, you know, garbage. Yeah. And you have to wonder, I'm literally not with

you all day long, so, you know, I'm, I'm assuming that you're truly consuming everything that you're

journaling for me. For sure. And, and maybe you're not, maybe what you're doing is you are eating all

this stuff, but oh, you're also sticking that CI roll in there. You're putting that sugar, that glucose in your

system that that really just rocks the whole thing the wrong direction.

Ron Lyons (00:50:56):

Absolutely. So, so, you know, based on the fact that we're, we're cu on human beings, to be honest, and

that can't always be the case, especially with fitness. But, um, in, in your case with the ketogenic

approach for yourself, were you what I would call the eight outta the 10 where everything improved,

your blood lipids stayed good, and, you know, after you're af after you're over the keto flu, that first,

that first little bit of like maybe suffering, did you find that your focus and everything kind of got actually

elevated? What was your experience with it?

Wade Houchin (00:51:29):

Yeah. Um, I don't have any negative experiences at all. Um, I didn't do the keto flu because I understood

that that's an electrolyte imbalance. But, and the pre-research kept me from that. 'cause that's why you

feel like trash because all of your, um, the water's draining out of your cells and you're peeing like a

racehorse 'cause the carbohydrates are holding water in your cells. And now I'm, I'm, you know, keeping

my body starving it from a carbohydrate energy source, thus I'm flushing that out. Right. Um, and so I

understood that I needed to be taking an electrolyte supplement to, to counteract that. So I never,

never felt like trash. I also did a lot of intermittent fasting, which I think supercharged that. So I would

only eat within a, eventually, you know, a four hour window a day, that type of thing. But I was still

eating over 3000 calories a day.

Wade Houchin (00:52:14):

I think counting calories is a, a recipe of failure as well as a side note. But, um, yeah, nothing, nothing

negative. I just, I got, it's, it's, it's high maintenance. Right. So I think that's why most people can't stick

to it. 'cause they approach it like a diet, a quick, quick fix. It's like, no, can you really see yourself in the

long term, um, abiding by this philosophy or this method. Right. Um, if you have type two diabetes, I'd

highly recommend it. It's been known to cure that very, very quick time. Right. That's a sugar-based

disease, you know, for large part type one. I'm sorry, I don't know. That's bad luck. But, you know, so

<laugh> <laugh>, that sucks. I feel bad for people at type one. But, um, yeah, I think, again, is this how

you, I can't help but think it might go back to your ancestry, your origin, you know, where do you come

from originally?

Wade Houchin (00:53:07):

What did the, your ancestors kind of eat? I think there's some more genetic, um, prowess to that based

on, you know, I think we all eat something. It might put us in a mood. Right. Or it might elevate us. It

might sink us, you know, oh, that's supposed to be healthy. I feel like take a nap right after I eat that.

Right. So it's maybe just getting rid of some of these, uh, assumptions that, you know, hey, it worked

really good for me. Right. Well, if you can't stick with it, then I'm not gonna suggest it. You know? And so

I think you have to have that, um, innate discipline. But I mean, and food's hard, you know, food's a

drug. People don't realize that sugar is four times more, um, addicted than cocaine to the brain. Yeah.

Four times more addictive than cocaine. Absolutely.

Wade Houchin (00:53:49):

You wonder why you can't put down that pot tar, that salmon roll, that <laugh>, you know, like, and

those are the obvious things. And those are just straight poison. But we don't realize that sugars are

bread and pasta and cereal and all the other things. You know, the, the American, you know, we're,

we're, we're we're conditioned to have the meat, the veggie and the potato Right. Or whatever. And like

that third thing. And I find out when you can eliminate that third thing that you've just been conditioned

to think you need, 'cause your plate looks empty. Right. Right. Yep. Um, or that a breakfast food is a

breakfast food. Your body doesn't know. Eat a steak for breakfast. Matter of fact, your day's gonna go a

lot better if you eat a rib eye for breakfast. I do that. You put me on record for that, you know, steak and

eggs, that's your best breakfast you can possibly had. It's gonna saturate you. It's gonna fill you up, you

know? Right. So, you know, like advertisement's good. You know, the TV worked in my generation. We

were glued, you know, glued to those ads and we didn't know that it was a bunch of crap.

Ron Lyons (00:54:45):

Right. On.

Wade Houchin (00:54:46):

Um, we know you figure out the big food and big pharma and they're all, they're all married and they're

all trying to get you sick so they can make money off you being sick. There's no money in health, so

there's only money in illness. Yep.

Ron Lyons (00:54:56):

So, nope, I agree with that completely. So, so you did basically the, the, the legit ketogenic diet never

had any

Wade Houchin (00:55:04):

By the book. By the book. Yeah. Never

Ron Lyons (00:55:05):

Had any problems. So

Wade Houchin (00:55:06):

Yeah. Measuring everything, weighing and everything and, and then to people that don't understand it.

'cause I heard people like, oh, I'm doing keto. And then they tell me, I'm like, no, you're not. Like, that's a

state of that you need to be in ketosis.

Ron Lyons (00:55:17):

Correct. So were you actually doing, were you doing the p sticks and

Wade Houchin (00:55:20):

Yards? I did it first, and then I, then I realized like they only last they read your initial ketones and they're

kind of worthless after that. I didn't do, um, blood glucose monitoring. I just was like, Hey, look, it's, the

weight's falling off. I feel good. I don't, yeah. Maybe it's a little irresponsible, but I'm not, no, I'm not, I'm

not going in for blood work. Right. Wrong or indifferent. It just, it works. I feel good. It's clearly visibly

working, you know? Right. The worst part about it was my whole family is done eating dinner by the

time I've done weighing and measuring my food, so. Right, right. Like, they're off to the next thing and

I'm sitting down to eat finally. It

Ron Lyons (00:55:50):

Is a level of commitment.

Wade Houchin (00:55:52):

Oh goodness. Yeah. That's probably why I don't do it anymore. Um,

Ron Lyons (00:55:55):

So I want, I want to ask you this, since you, you did do the ketogenic diet. How, how, how recently were

you pretty committed to doing ketogenic, um, diet?

Wade Houchin (00:56:04):

I've been off for two years and been more on this animal base. So basically I reintroduced fruit and

honey and some dairy into the diet. Okay. You know,

Ron Lyons (00:56:11):

So all, so a little more paleo or

Wade Houchin (00:56:14):

Mm. No. 'cause I'm a touching of vegetable, so, Mm-Hmm. <affirmative>. Um, it's an, it's called animal

based, you know, you're

Ron Lyons (00:56:21):

Eating, so you're not, you're not caveman eating your

Wade Houchin (00:56:23):

I'm not carnivore. I tried that. Um, I got too used to having my, um, sweet stuff on keto Mm-Hmm.

Which doesn't sound normal, but you can make a lot of really good sweet things on ketogenic diet with,

you know, monk fruit or stevia based. Right. You know, and, and it was just too restrictive. I know a lot

of people that get rid of autoimmune seeks us off literally eating meat and salt and water. Like, and

they're, they're healthy as could be.

Ron Lyons (00:56:47):

So, so I, I want to know, what was the last you, you had mentioned while ago? Mm-Hmm. <affirmative>.

It kind of made me laugh. You said Pop-Tart, but Yeah. What is the last thing that Wade Poin had that

was kind of in that category? Like, what's, what's the last Pop-Tart cinnamon roll or candy bar or sugary

soft drink? What's the last thing like that you remember having right now?

Wade Houchin (00:57:08):

Oh, yeah. You asked me on keto, it would've been like, oh, you know, two years ago, but Right. No, like

weekends I get pretty lax, you know, I don't drink, so I'm not getting those calories, you know, at, it's

probably just pizza once a week or something, you know? Right. Or Friday or Saturday night. Um, I'd

rather have salt than sugar, you know. Gotcha. Got a couple nemesis on the sugar, um, put a cheesecake

in front of me, a real one that's probably gonna get destroyed. <laugh>, but <laugh>, you know, and

sometimes it's like, it's, it's somewhere between life's too short and I work really hard for what I do, and,

and it's not, it's not so doctrinal or, you know, that you

Ron Lyons (00:57:44):

Right.

Wade Houchin (00:57:44):

Absolutely not. It's not as strict and, and, but I probably 10 pounds heavier than I'd like to be. And so I

realize that. So I, but I think what's maybe good for the audience is what, being on a, a strict regimen,

like a ketogenic diet, you know, by the book, um, following it to AT that's done for me, has given me the

power to say, if I need to go lose 10, I can do that in two or three weeks. Right. Right. And now I have

the knowledge like, all right, if I want to, if I really want, you know, whatever I'm looking for personally.

'cause we all judge our own bodies worse than other people do. Right. Um, if I want this result, at least I

have the knowledge that I can go get it Right. Because I know it worked for me. And I think the power in

that is probably overall the best benefit from that experiment, if you will.

Ron Lyons (00:58:32):

So I did 19 years straight of perfection eating. That means that in 19 years, and, and I wouldn't, my, I,

my, my system was clean quality protein with a complex carbohydrate spaced out, uh, in a, in a way that

would boost your metabolic processes. You'd never be hungry. So you, you never over consume small

meals frequently was kind of the, the, the key, um, monitoring your, your macros, so you kinda knew

that you weren't going too far or too falling too short, that sort of thing. And then in time, you've

conditioned yourself, you know what's right. You don't need to necessarily log your food every day in

order to, you know, be close to target and all that sort of thing. And, um, but after 19 years of doing that

yeah. And very, very little of the things that caused me to gain weight and have to go through this

transformation, you know, many, many years ago, it, it, I allowed those things to come back in thinking

that I would have full control over those things.

Ron Lyons (00:59:39):

And like, okay, I'm gonna, for a minute, Mm-Hmm, <affirmative>, I'm gonna go ahead and allow myself

to have the pizza, the chicken fried steak, the, uh, whatever else it is. The things that for 19 years I didn't

do. Right. And we're six years later right now. Mm-Hmm. <affirmative>. And so I don't, it's, it's been a

real interesting personal study on how these things go. Now, somewhere in the middle of that, I broke

my back too. So, but I, I don't even wanna offer that up as an excuse for allowing these last six years to

happen as they have. But I don't feel anywhere near as good as I did. Right. I don't look anywhere near

as good as I did. I don't have the, um, I mean, going upstairs and stuff should, I mean that, that was a

joke. I mean, I would, I'd run anywhere, right?

Ron Lyons (01:00:24):

Back in the day. Now I'm like, oh, movie theater, we wanna sit at the top. I'm probably gonna be a little

winded when I get up there. None of none of that is okay. That's not truly not living your best life. Right.

Life that is, that is living maybe an American way. And, uh, you know, to add to that, something that I

see an awful lot of is that we tend to get kind of in these lifestyle functions and, and like you said, habit.

So one thing I see a lot of, like middle-aged women especially, is they love to have their wine. And, you

know, um, by, by default, that hel alcohol that, uh, ETOH, that is ACNS depressant, right? Right. And

you've got, so it's a, it's a metabolic depressor. So it's gonna, it's gonna actually slow down your

metabolism and you pack all these sugar calories in there for something like a, a margarita or something

like that.

Ron Lyons (01:01:19):

And you do that regularly, and that becomes like, it's a, it's a thing. And so whenever you say, okay, in

order to kind of really get you back on point, fir, first of all, we're gonna have to start moving and get

you active again and do things like that. Second of all, we're gonna have to cut back on that alcohol.

That's, that's, that's just as hard as telling a person who's addicted to sugar that they've gotta give up

the sugar. And it's tough. It's really tough. And some of that stuff is just, Hey, I'm a middle-aged person.

This is what I do. Or I'm a guy, I watch sports on the weekends, I watch football and I'll knock off a case

of beer. Some of that stuff is just habit. So how do you feel, you're, you're around that 40 ish something.

Yep. 41. Yeah. 41 mark. And you're kind of coming out of that very, very hardcore athletic, and you're

evolving now. So what do you, what do you, what do you see what scares you about the future for

Wade as far as your personal fitness and all of that stuff? Do you, you feel pretty confident where you're

headed, or do you know you're gonna face some things that you're gonna have to figure out as well?

Wade Houchin (01:02:23):

Yeah. Um, overall I feel very empowered. There's, there's things I can do with my body that I couldn't

do, even as a college athlete, um, based on some of these training modalities based on leveling up my

essential nervous system. Things I worry about, I think most are hereditary. Um, you know, my dad

joked with me a couple months ago that, um, you know, it's either gonna be your heart or your brain,

you know, it's like heart attacks on one side and Alzheimer's on the other side. You know, I know a lot of

that has to do with, with nutrition. But my dad had a mild heart attack a year, not even a year ago, and

he's five foot nine and 150 pounds and not an ounce of fat. And has prided himself on his health for his

age, his whole life. He's works his tail off.

Wade Houchin (01:03:04):

And by all accounts, he was very healthy. And then he rolled in and had a 98 or 9% blockage in an artery.

So I'm not gonna dismiss a heredi, you know, hereditary, um, things that make me nervous. Um, so I

continue to learn and grow. I don't, um, I try to train myself like an athlete, you know, I wanna maintain

that. I'm still doing some sprinting once a week, whether it's inside on our, our sprint treadmill. Um, and

I think, I think a lot of us think we have to, um, fall off farther than maybe we do. Um, you will lose it if

you don't use it. Uh, there's, you can YouTube 80 year old lady, you know, deadlift in a couple hundred

pounds and so much research on bone health and, and resistance training, you know, and so even with

our young athletes, heck, if you never get that scholarship, but now you, you have, you're empowered

with, I know how to work out.

Wade Houchin (01:04:01):

I know how to take care of my body. Right? 'cause I learned some, some very functional ways that I

don't, I don't do anything with our athletes and I don't do myself. And I don't know, I don't know that I'll

be sitting here at 60 saying that. I'm not claiming that, but part of it's like, I wanna know how it feels. I

wanna know what I'm putting you through. Um, and I'm gonna make sure I keep myself in a state where

I can still do that. You know? Um, I'm not afraid of a whole lot. I maybe besides the unknown, because

we never know what's really under the hood. Right. Until we get the blood work, go examine things. You

know, you, I can have some sort of cancer right now that I have no idea about. Right.

Ron Lyons (01:04:41):

Right. Absolutely.

Wade Houchin (01:04:42):

Sometimes you get the short end of the stick. Right. Or, you know, everybody knows the, the guy that

chain smoked for 70 years and he is 104 years old, right. <laugh>, it's like, sometimes, sometimes life

just sucks, you know? Right, right. It

Ron Lyons (01:04:53):

Just hits you wrong. So. Yep. Absolutely. And that's, that, that is, that is human biology, and it is the way

that it is. And so, so you've got a great thing going on over there. You're obviously very passionate about

it. And, uh, you've got a very interesting perspective because you are, you're, uh, you're a business

owner. You're in a city that's growing super, super fast. You're blessed enough to have a location to

actually put into practice what it is that you believe your, your philosophies. And I, and I can relate to

that a thousand percent. I think it's amazing. It's a, it's a fantastic place to be. And probably one day,

much like me, you'll roll out of this and into something else. It'd be interesting to see what that is. At

that time. You maybe a realtor or something, you never know. Yeah. It could happen. You know,

Wade Houchin (01:05:35):

I was a licensed electrician outta in high school, so this is like another career, you know? Right.

Electrician to teacher, a gym owner, and who knows

Ron Lyons (01:05:42):

What's next and, and who knows what's next to you. Yeah. It, it takes an awful lot of a person in your

position to constantly be on, to constantly be pouring into all of these athletes or these clients. And, you

know, I think it's, I think you, you, you only have so much to give. So in a matter of time you're like, okay,

you know, self-preservation, need to roll it back just a little bit. So it'll be interesting to see where you

go. But for, that's years down the road right now, you're gonna kick it right here in Celina, Texas, the

most amazing city in the United States. We're very blessed to have you here, Wade, and thank you so

very much for being on the show. I hope you've enjoyed it as much as I have. And if, if you are a gym

head, a gym rat, if you care about fitness, if you care about performance, if you care about any of that,

then I know you loved listening to this. And no, we didn't do anything crazy today. Wade didn't make a

cake and he didn't have to put on makeup or anything like that. I'm not real sure how that would've

gone. You probably probably wouldn't be a fan of that getting the

Wade Houchin (01:06:41):

Uglier. So we're good. So, <laugh>,

Ron Lyons (01:06:43):

But Wade, thank you buddy for being on this show, and I'd love to have you back on again. Uh, good

luck in doing the, uh, the rebrand of the business. And for people who don't know, 2 89 sports

performance, you're on Preston Road. Yes, sir. Right next to Millie's. Mm-Hmm. <affirmative>. Um, are,

are you active on Facebook? So social media, any of that stuff? Yeah,

Wade Houchin (01:07:00):

We're all over Instagram. So, you know, 2, 8, 9 underscore sports underscore performance. Okay. You

know, that's, uh, connected Facebook thing. So yeah, we get out there, there's stuff posted every day.

You can see what our athletes are doing. At the very least, there's a story every day. So, you know, I

think for us, you know, um, sports are huge. They're an idol for most of us, you know, um, borderline

idolatry, you know, and, you know, we're just, we're trying to be here to, to help elevate that small

window that they have to perform. You know? And, uh, it's gonna go quick. It's gonna happen fast. And

what we ask out of young people's bodies right now to just go, go, go year round, right? Right. Most of

us grew up playing more than we did actual organized sport. The dynamic, the paradigm has completely

shifted. And that's not, you know, unbeknownst to anybody, but think about what we're asking these

young bodies to do, and are they actually equipped and prepared for it?

Wade Houchin (01:07:54):

Um, you know, part of my mission is get rid of these boots and braces, right? There's so many overuse

injuries. Well, we're not gonna stop. You're not gonna stop sign your daughter up for club volleyball. I'm

not gonna stop putting my kids. Right? So it's, it's already shifted, right? It's not going back. So we need

to take care of our bodies like we arguably never did before. 'cause instead of jumping off that garage,

now I gotta jump you off a box 'cause you're not going out and jumping off the garage anymore. 'cause

you got five volleyball practices a week. So

Ron Lyons (01:08:22):

<laugh>, we nailed it.

Wade Houchin (01:08:23):

Really, then that's, that's the whole ssis of what we're trying to do. We're trying to prepare your bodies

for what now, culturally, we expect of our young

Ron Lyons (01:08:30):

People right on, you

Wade Houchin (01:08:31):

Know, it's not swinging off a tree into a creek anymore. And those good old stories that Right, we have

from our childhood, and I, trust me, take me back. I've signed, signed on the dotted line in a heartbeat.

We're asking our kids to go 365 24 7, and we're assuming their little joints and ligaments and things are

gonna hold up and then take a look around. Right on. Take a look at the knee braces that you see at

terminals. Take a look at the, you know, it's, it's there, the evidence that's our mission. Keep you out of

that. Keep you primed for what you want to do with window that you've got. So,

Ron Lyons (01:09:00):

Love it. All right guys. And so if you are one of those parents, and if you, if you do exactly what Wade

was just saying, if you're cha they're chasing all the athletics, all the sports, and we all know the world

has changed much like what Wade just said, it's, it's not like it used to be. Then there's a place probably

in your child's life for the kind of training and the opportunities that Wade's offering where there's a go

check it out. I know Wade's a great guy. I've, like I said, personally had my daughter in his training and I

would not put her just anywhere. I'm very, very particular about that. So I did my research and, uh, felt

very comfortable with it, and I'd send her back in a heartbeat. As a matter of fact, I'm, I'm certain that

we're about to do that. So, all right, Wade, thank you. And God bless you brother. You too,

Wade Houchin (01:09:43):

Ron. Appreciate you helping me out.

Ron Lyons (01:09:55):

So what did you think about Wade Howton, awesome guy. Very, very knowledgeable about what he

does. And that sports performance thing is huge right now. If you want your kids in athletics, if you want

your kids in volleyball and soccer and football and everything else, they need every advantage they can

get. And he was right when he was talking about how many of the kids now have braces on and things

that, uh, indicate that they've got some injuries and things like that. That's, that's not okay. And it

doesn't have to be that way. Uh, Wade would probably argue that this music doesn't have to be playing

right now. And this is my solution to his nineties stuff to throw a little bit of eighties music in here, right

on the end of his podcast. So yeah, Wade, this is for you, buddy. The nineties wasn't the good stuff.

Ron Lyons (01:10:57):

The eighties was the good stuff. You just kind of got here a little too late. I won't hold it against you guys.

Check out everything we've got going on on the best of Celina. Wade is irregular on the best of Celina.

It's on Facebook, it's a group. It's very positive, it's very uplifting. And as of this episode of solana

radio.com, we are sitting at almost 9,200 people in the group. The best of Celina. Now we've got some

crazy awesome things coming up. We've got a, uh, little Christmas party, a little best of Celina Christmas

party coming up. That's December the fifth. We're getting all of these toys and we're taking two toys per

ticket that'll get you into the event. And the event is at 2 29 on the square, December the fifth, from five

until 9:00 PM It's gonna be a fantastic deal. All the toys are ultimately gonna make their way over to the

Toys for Tots deal going on on the square that same evening. So guys, it's been a, a great splash back

into the podcast world. I'm so glad to have the equipment going again. So glad Wade Houchin has a lot

of patience because we recorded this episode just on the tail end of me being sick. So he's been very

patient. Thank you Wade for that. Thank you for giving us what you do over there at 2 89 Sports

Performance. And guys, thank you for being amazing. As I always say, stay safe and God bless